AVCO EMBASSY PICTURES: UNSUNG HEROES OF THE B-MOVIE!

(Just click on the movie titles to go to our full length reviews!)

Some film fans may remember Avco Embassy Pictures, though there also may be some of you out there who have never heard of them…but if you love movies, you certainly know some of their titles! When talking about Avco Embassy Pictures, it would also be remiss not to mention the name of Robert Rehme…and as a B-Movie fan, you might want to know who this man is, too…

Originally a distributor of foreign films, such as Godzilla: King Of The Monsters and Fellini’s 8 1/2, Avco Embassy was founded by legendary producer Joseph E. Levine in 1942. It wasn’t until the 60s when the studio began to produce it’s own films, including such classic’s as The Graduate, Mad Monster Party and The Producers, to name just a few.

Some classic genre flicks released/produced by Avco Embassy in their early years!

The era that should resonate most with horror, action and sci-fi fans, are the years between 1978 and 1982. During most of this time, a man named Robert Rehme ran the studio. After having been sold and then experiencing some financial trouble that brought production to a halt, Rehme was hired to get the studio producing and profitable again and that he did! Rehme, who got his start working for Roger Corman at New World Pictures, used some of his former employer’s methods and turned to lower budgeted, yet popular B-movies to get the studio back in the black. Avco Embassy started churning out such flicks prolifically for the next few years, producing many inexpensive but successful films. Under his watch, the studio produced and released such classics and cult classics as Phantasm, The Fog, Scanners, The Howling and Escape From New York among many others! This strategy was a success, as studio earnings quadrupled during Rehme’s time at the helm!

Some of the classics and cult favorites the studio churned out under Rehme between 78 and 82!

All good things do, however, come to an end. Robert Rehme moved on to work for Universal in 1981 and Avco Embassy was subsequently sold in 1982. The name was changed to simply Embassy Pictures and the new owners gradually moved away from such B-Movie fair focusing on turning out more mainstream movies such as Eddie And The Cruisers and the classic comedy This Is Spinal Tap. Their last theatrical feature saw it’s release in 1986 and laid to rest the legacy of a studio whose early 80s flourish produced numerous classics and cult favorites. While Avco is now long gone, and Rehme apparently retired after a lengthy career, the movies they turned out, especially during their golden age between 1978 and 1982, will immortalize Avco Embassy Pictures and Robert Rehme with movie buffs for all time!

-MonsterZero NJ

Unsung hero of many a horror and B-Movie classic and cult classic, Robert Rehme!

sources: Wikipedia/IMDB/internet

BARE BONES: A MILLION WAYS TO DIE IN THE WEST, NEIGHBORS and HERCULES

A MILLION WAYS TO DIE IN THE WEST (2014)

I’m not a big fan of Seth MacFarlane’s ‘horny 13 year old’ sense of humor and I don’t watch Family Guy. I was actually pleasantly surprised by Ted, though and so, went into this, his new flick, with an open mind. But sadly, despite some nice sentimental moments here and there, this western/comedy is a constant barrage of boring sex jokes and bodily function bits that are vulgar for vulgars sake. MacFarlane ignores actually trying to tell his cliche’ story and fills this overlong movie with an endless and tiresome parade of gross-out humor that wears out it’s welcome in the first half hour or so. How he dragged Liam Neeson, Charlize Theron and Amanda Seyfried along with him in this predominately unfunny mess is a mystery.

NEIGHBORS (2014)

While  I wouldn’t outright say that Neighbors is a bad film, it’s just that it is such a routine and cookie cutter, Hollywood situation comedy that is instantly forgettable once the credits role. Flick has a frat house moving in next to yuppie couple Mac and Kelly (Seth Rogen and Rose Byrne) and the resulting war between them and the Zac Efron led frat boys. The flick really isn’t that funny and it actually makes the couple appear far more childish and irresponsible than the ‘kids’ they start a feud with. It also was a bit disturbing that these two ‘adults’ leave their infant daughter alone in their house numerous times to party with/make war with the boys next door. A few funny bits and Efron gives his character a little depth but, it’s hard to root for Mac and Kelly when they seem like bigger jerks than the partying frat guys who the film can’t decide are the bad guys or not. Kind of a mystery as to how this was such a big hit.

HERCULES (2014)

Brett Ratner directed flick is based on a graphic novel that portrays the legendary Hercules (Dwayne “The Rock” Johnson) as a powerful yet, very mortal mercenary whose 12 labors and lineage of the gods is just embellished PR fables to drive fear into the hearts of his enemies. Herc and his crew are summoned to help an embattled king (John Hurt as yet another ‘old king’) free his country from invaders but, is duped into aiding a tyrant. Betrayal and vengeance ensue. This is another flick that passed the time alright but, is so by-the-numbers and forgettable that it barely justifies existing in the first place. The Rock seems like he’d rather be somewhere else with an uninspired performance as one of the world’s oldest heroes and the rest of the cast are all operating on a paycheck grab level as well. Competently made but, when all is said and done, routine, cliche’ and uninspired.